Description: A taxi driver changed music in his car once a week and watched how it affected passengers’ behavior and his personal rating in the taxi application.
Result: When he played rock-music and retro songs, his rating dropped. Rap music was rejected by the majority of passengers, and the driver’s rating decreased significantly. Some people enjoyed hit songs of previous years. But the most positive emotions were achieved when there was a combination of classical music with a bit of rock music. As a result, the driver decided to use only classical music. When people hear pleasant music, they leave better tips.
KDFC broadcasts on 90.3 FM San Francisco